Brian Zikmund-Fisher discusses "When Risk Communications Are Precise, Accurate and Utterly Meaningless"

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Risk Sense has posted a new item written by Brian Zikmund-Fisher entitled, 'When Risk Communications Are Precise, Accurate and Utterly Meaningless.'

Risk communications can be accurate and precise representations of risk likelihoods yet meaningless when their quantitative precision is both (a) unnecessary for effective decision making and (b) and distracting, thereby preventing the audience from understanding the simpler “gist" that they do need for decision making. Click here for more information.