Brian J. Zikmund-Fisher, PhD

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Brian J. Zikmund-Fisher is a Professor in the Department of Health Behavior and Health Education, University of Michigan School of Public Health, as well as a Research Professor in the Division of General Internal Medicine, University of Michigan Medical School. He has been part of CBSSM and its precursors at U-M since 2002 and currently serves CBSSM Interim Co-Director.

Dr. Zikmund-Fisher uses his interdisciplinary background in decision psychology and behavioral economics to study factors that affect individual decision-making about a variety of health and medical issues. His research in health communications focuses on making risk statistics and other types of quantitative health information meaningful and useful for decision-making by patients and the public. Dr. Zikmund-Fisher leads the Postdoctoral Research Fellowship Program and the Internet Survey Lab at CBSSM, and is a core faculty member of both the UM Institute for Healthcare Policy and Innovation (IHPI) and the UM Health Informatics program.

Dr. Zikmund-Fisher has been named as the Editor-in-Chief of the journals Medical Decision Making and MDM:Policy & Practice for a 5-year term (2021-2025). He has been serving as an Associate Editor for both journals since 2011.