Helping People Know Whether Measurements Have Good or Bad Implications (Apr-19)

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Patients, policy makers, and the public have access to many types of health and scientific data relevant to various individual and societal decisions. Yet, these audiences often struggle with the meaning and the potential usefulness of those data. Scientific and health data are generally difficult to interpret, yet presentations often assume that the reader has the necessary contextual knowledge to understand the data’s meaning.

How should communicators identify and select the right contextual information to maximize usability of the data by their target audience?