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Risk perception
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Matthew A. Corriere MD, MS
Fraukje Mevissen, PhD
Aaron Scherer, PhD
Jacob Solomon, PhD
Brian J. Zikmund-Fisher, PhD
Press story
1 in 5 women don't believe their breast cancer risk
Brian Zikmund-Fisher editorial on the "dilution" effect in drug advertisements
Brian Zikmund-Fisher quoted in Pacific Standard article on risk perception, GMOs & the Zika virus outbreak
Brian Zikmund-Fisher quoted in Scientific American article “How Risky, Really, Is That Chemical?”
Brian Zikmund-Fisher quoted in The Verge
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