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Tue, July 22, 2014

Brian Zikmund-Fisher was featured on NPR’s “All Thing Considered.” Brian shared his personal experiences with risk and probability in medical decision making. Check it out!

Thu, February 04, 2016

Brian Zikmund-Fisher was recently quoted in a Pacific Standard article on risk perception, GMOs & the Zika virus outbreak.

Research Topics: 

Risk Sense has posted a new item written by Brian Zikmund-Fisher entitled, 'When Risk Communications Are Precise, Accurate and Utterly Meaningless.'

Risk communications can be accurate and precise representations of risk likelihoods yet meaningless when their quantitative precision is both (a) unnecessary for effective decision making and (b) and distracting, thereby preventing the audience from understanding the simpler “gist" that they do need for decision making. Click here for more information.



Reach Out and RELATE: Communicating and Understanding Scientific Research

About this course
Everyone - non-scientists and scientists alike - has some form of expertise, but communicating across a gap in knowledge or experience is challenging. In this Teach-Out, we address this challenge by helping participants to develop core communication skills and more effectively communicate with one another. For more information or to enroll, click here.

What you'll learn

  •     Understand why science communication is both important and challenging
  •     Develop strategies to effectively bridge communications between public audiences and scientific researchers
  •     Understand expert perspectives on different areas of public engagement with science
  •     Shape a compelling, message-focused STEM narrative for a specific audience
  •     Discuss important issues in science communication with others

Meet the instructors

Elyse L. Aurbach PhD
Co-Founder and Co-Director of RELATE

Brian J. Zikmund-Fisher PhD
Associate Professor of Health Behavior and Health Education

Brandon Patterson MS
Co-Director of RELATE

Katherine E. Prater PhD
Co-Founder and Co-Director of RELATE

Click here for more information.

Fri, September 05, 2014

Brian Zikmund-Fisher joined other public health experts to talk about the increasing number of outbreaks of diseases that had largely been eliminated by vaccinations generations ago. Many doctors attribute the rising cases of measles, mumps and whooping cough to parents skipping or delaying vaccinating their children.

Research Topics: 
Fri, March 30, 2018

Brian Zikmund-Fisher discussed online medical records, effective health communication, and the importance of context in the recent Washington Post article, "Without Context Or Cushion, Do Online Medical Results Make Sense?"

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Brian Zikmund-Fisher presented the Berguer Lecture on Ethics, "Communicating Everything Important Poorly vs. One Critical Thing Well" in Danto Auditorium, Frankel Cardiovascular Center on Friday, January 26th 4 - 5 pm.

Wed, March 01, 2017

Interim co-director, Brian Zikmund-Fisher, as well as former co-director, Angela Fagerlin, were recently featured in the Wall Street Journal article, "How to Get Patients to Take More Control of Their Medical Decisions."

Fri, October 27, 2017

An older Behavioral Economics study by Brian Zikmund-Fisher and Andrew Parker was recently highlighted in a Nerdwallet Blog about the continued demand for rent-to-own contracts.

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Clinical Ethics Service

Clinical Ethics Service


The Clinical Ethics Service within CBSSM represents an expansion of existing services designed to promote a culture of patient-centered excellence by developing a comprehensive set of ethics-related activities. The aims of this service are to: liaise with and provide support to the adult and pediatrics ethics committees; streamline clinical ethics consultation; assist with ethics-related policy development on a regular and proactive basis; organize and administer structured educational programs in clinical ethics; and coordinate empiric research with relevance to clinical ethics within CBSSM.


The Clinical Ethics Service is led by the chairs of the adult and pediatric ethics committees and consultation services, Christian J. Vercler, MD, MA and Andrew G. Shuman, MD. A dedicated clinical ethicist manages the program on a daily basis. A cadre of seven faculty ethicists rotate on service throughout the year and work closely with the clinical ethicist. Trainees and students rotate as well. Dedicated administrative support will be organized through CBSSM. For an overview of the program, please click here to view an informative slide presentation.

Clinical Ethics Consultation Service

The Clinical Ethics Service offers adult and pediatric ethics consultation services across Michigan Medicine, and are available 24/7/365. More information about the adult and pediatric ethics committees and consultation services can be found on the Adult Ethics Committee and Pediatrics Ethics Committee web pages.

Preventative Ethics

The concept of preventative ethics is critical in anticipating, navigating and mitigating potential conflicts and tensions before they become true ethical dilemmas or crises, and necessitate formal consults. This model facilitates awareness and proactive decision-making on the part of patients, families, trainees and staff, and creates a more visible presence for ethics in the health system. The Clinical Ethics Service offers regular preventative ethics rounds in a variety of care settings across Michigan Medicine.

Educational Program

Medical ethics is an integral component of contemporary education for all clinicians. There is a vibrant program for longitudinal ethics education within the medical school, and a more intensive curriculum as part of its path of excellence program. The Clinical Ethics Service provides a robust program for longitudinal education and awareness of clinical ethics for Michigan Medicine staff and trainees.


Service Chiefs:
Clinical Ethicist:
Faculty Ethicists:


Service Chiefs of the Clinical Ethics Service: Christian J. Vercler, MD, MA & Andrew G. Shuman, MD
Administrative contact: Amy Lynn –  734-615-8377