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Tue, July 22, 2014

Brian Zikmund-Fisher was featured on NPR’s “All Thing Considered.” Brian shared his personal experiences with risk and probability in medical decision making. Check it out!

Thu, February 04, 2016

Brian Zikmund-Fisher was recently quoted in a Pacific Standard article on risk perception, GMOs & the Zika virus outbreak.

Research Topics: 

Risk Sense has posted a new item written by Brian Zikmund-Fisher entitled, 'When Risk Communications Are Precise, Accurate and Utterly Meaningless.'

Risk communications can be accurate and precise representations of risk likelihoods yet meaningless when their quantitative precision is both (a) unnecessary for effective decision making and (b) and distracting, thereby preventing the audience from understanding the simpler “gist" that they do need for decision making. Click here for more information.

 

 

Reach Out and RELATE: Communicating and Understanding Scientific Research


About this course
Everyone - non-scientists and scientists alike - has some form of expertise, but communicating across a gap in knowledge or experience is challenging. In this Teach-Out, we address this challenge by helping participants to develop core communication skills and more effectively communicate with one another. For more information or to enroll, click here.

What you'll learn

  •     Understand why science communication is both important and challenging
  •     Develop strategies to effectively bridge communications between public audiences and scientific researchers
  •     Understand expert perspectives on different areas of public engagement with science
  •     Shape a compelling, message-focused STEM narrative for a specific audience
  •     Discuss important issues in science communication with others


Meet the instructors

Elyse L. Aurbach PhD
Co-Founder and Co-Director of RELATE

Brian J. Zikmund-Fisher PhD
Associate Professor of Health Behavior and Health Education

Brandon Patterson MS
Co-Director of RELATE

Katherine E. Prater PhD
Co-Founder and Co-Director of RELATE

Click here for more information.

Fri, September 05, 2014

Brian Zikmund-Fisher joined other public health experts to talk about the increasing number of outbreaks of diseases that had largely been eliminated by vaccinations generations ago. Many doctors attribute the rising cases of measles, mumps and whooping cough to parents skipping or delaying vaccinating their children.

Research Topics: 
Fri, March 30, 2018

Brian Zikmund-Fisher discussed online medical records, effective health communication, and the importance of context in the recent Washington Post article, "Without Context Or Cushion, Do Online Medical Results Make Sense?"

Research Topics: 

Brian Zikmund-Fisher presented the Berguer Lecture on Ethics, "Communicating Everything Important Poorly vs. One Critical Thing Well" in Danto Auditorium, Frankel Cardiovascular Center on Friday, January 26th 4 - 5 pm.
 

Wed, March 01, 2017

Interim co-director, Brian Zikmund-Fisher, as well as former co-director, Angela Fagerlin, were recently featured in the Wall Street Journal article, "How to Get Patients to Take More Control of Their Medical Decisions."

Fri, October 27, 2017

An older Behavioral Economics study by Brian Zikmund-Fisher and Andrew Parker was recently highlighted in a Nerdwallet Blog about the continued demand for rent-to-own contracts.

Research Topics: 

Interim Co-Director Brian Zikmund-Fisher was featured in “Medicine at Michigan.” Brian shared his personal experience with risk and probability in medical decision making.  This experience provided him with the personal career goal of improving patients’ lives by making health information easier to understand.

This is the first featured story in the new section “Gray Matters,” which gives our faculty members the opportunity to write about complex issues in medicine, such as ethics and decision-making.

"A Calculation of Risk"

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