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Thu, February 04, 2016

Brian Zikmund-Fisher was recently quoted in a Pacific Standard article on risk perception, GMOs & the Zika virus outbreak.

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Risk Sense has posted a new item written by Brian Zikmund-Fisher entitled, 'When Risk Communications Are Precise, Accurate and Utterly Meaningless.'

Risk communications can be accurate and precise representations of risk likelihoods yet meaningless when their quantitative precision is both (a) unnecessary for effective decision making and (b) and distracting, thereby preventing the audience from understanding the simpler “gist" that they do need for decision making. Click here for more information.

 

 

Reach Out and RELATE: Communicating and Understanding Scientific Research


About this course
Everyone - non-scientists and scientists alike - has some form of expertise, but communicating across a gap in knowledge or experience is challenging. In this Teach-Out, we address this challenge by helping participants to develop core communication skills and more effectively communicate with one another. For more information or to enroll, click here.

What you'll learn

  •     Understand why science communication is both important and challenging
  •     Develop strategies to effectively bridge communications between public audiences and scientific researchers
  •     Understand expert perspectives on different areas of public engagement with science
  •     Shape a compelling, message-focused STEM narrative for a specific audience
  •     Discuss important issues in science communication with others


Meet the instructors

Elyse L. Aurbach PhD
Co-Founder and Co-Director of RELATE

Brian J. Zikmund-Fisher PhD
Associate Professor of Health Behavior and Health Education

Brandon Patterson MS
Co-Director of RELATE

Katherine E. Prater PhD
Co-Founder and Co-Director of RELATE

Click here for more information.

Fri, September 05, 2014

Brian Zikmund-Fisher joined other public health experts to talk about the increasing number of outbreaks of diseases that had largely been eliminated by vaccinations generations ago. Many doctors attribute the rising cases of measles, mumps and whooping cough to parents skipping or delaying vaccinating their children.

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Wed, March 01, 2017

Interim co-director, Brian Zikmund-Fisher, as well as former co-director, Angela Fagerlin, were recently featured in the Wall Street Journal article, "How to Get Patients to Take More Control of Their Medical Decisions."

Fri, October 27, 2017

An older Behavioral Economics study by Brian Zikmund-Fisher and Andrew Parker was recently highlighted in a Nerdwallet Blog about the continued demand for rent-to-own contracts.

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Interim Co-Director Brian Zikmund-Fisher was featured in “Medicine at Michigan.” Brian shared his personal experience with risk and probability in medical decision making.  This experience provided him with the personal career goal of improving patients’ lives by making health information easier to understand.

This is the first featured story in the new section “Gray Matters,” which gives our faculty members the opportunity to write about complex issues in medicine, such as ethics and decision-making.

"A Calculation of Risk"

Fri, February 28, 2014

Brian Zikmund-Fisher was quoted in a Scientific American article about risk communication of certain chemicals in the lives of expectant parents. He explains, “Look at your life and the choices you make, and do things that can make you safer easily, but don't overreact to anything ... There are very, very few things out there that have such huge effects on our lives or our baby's lives that one teeny bit of exposure is going to make a difference.”

Mon, June 23, 2014

Brian Zikmund-Fisher was interviewed by Reuters Health for the article "Shared decision making still lacking for cancer screening." He discusses his research and trade-offs in cancer screenings. "What this study does is it shows that despite all of the initiatives and the discussion of shared decision making that has been going on, we don't seem to be moving the needle very much," he states. 

His interview also received press in the Chicago Tribune and New York Daily News.

Thu, September 11, 2014

NOVA (on PBS) broadcasted a special episode on vaccines. Brian Zikmund-Fisher was interviewed and prominently featured. Diseases that were largely eradicated in the United States a generation ago-whooping cough, measles, mumps-are returning, in part because nervous parents are skipping their children's shots. Amid the return of vaccine-preventable diseases, NOVA examined the science of immunization, tracked outbreaks, and shed light on the risks of opting out.

The program premired Wednesday, September 10, 2014 at 9 pm/8c on PBS. Watch the full program here.

You can read the press release here.

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