Cancer Risk Perceptions: Highlighting Change and Time in the Picture (2006-2011)

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Funded by the American Cancer Society

Funding Years: 2006-2011

This study examines the impact of "status-assessing" email messages sent to individuals who decided to quit smoking and chose a date to quit. Participants receive email messages 3 and 5 weeks after their self selected quit dates, asking them to click on a URL link that matches their current smoking status (quit, tried but relapsed, never quit). Participants who click on a link receive information targeted to their current smoking status.


PI: Brian Zikmund-Fisher, PhD