Brian Zikmund-Fisher discusses health and risk communication in "Risk Sense"

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Check out Brian Zikmund-Fisher's article in Risk Sense: “Do You Know What Messages Your Patient Stories Are Really Sending?" in which he discusses a purpose, content, and valence-based taxonomy of patient narratives in decision aids.

 More information can also be found in:  Victoria A. Shaffer and Brian J. Zikmund-Fisher (2013). All Stories Are Not Alike: A Purpose-, Content-, and Valence-Based Taxonomy of Patient Narratives in Decision Aids. Med Decis Making, 33: 4-13. doi:10.1177/0272989X12463266